3 Questions To Ask When Reviewing A Blog Post
When you sign up for our managed digital marketing you signup with a number of blog posts that you will receive from us. Theses posts come in a draft form from us and we ask that you review each post. This post is here to help you to do just that. Here I answer the question “So what do you want me to do with this post?”.
Why are blog posts important for your business?
We make a big deal around blog posts because that’s the best way to keep your website updated. Search engines like, Google, want the most relevant answer to their users search queries. The best way to answer these queries are through blog posts about the topic directly. When we have sent you a post to review we have looked at the data and determined that the topic is something people are searching for and that they care about.
How to review a blog post from Wellspring
When you get a draft blog post from us at Wellspring we want to answer the search query we have determined for that post accurately and provide the most value that we can. Here are the three questions you should ask when reviewing a blog post from us.
Does this post use the voice we want to use for our business?
Your business has a unique personality - maybe you're the friendly expert, the no-nonsense problem solver, or the compassionate guide. Every blog post on your website should sound like YOU. When customers read your content, they're getting to know your business before they ever pick up the phone. If a blog post sounds too corporate when you're actually down-to-earth, or too casual when you run a professional firm, it creates a disconnect.
By reviewing the voice of each post, you ensure customers who find you through Google will meet the same business personality they'll experience when working with you. This builds trust and attracts the right kind of clients - the ones who appreciate your approach.
Is the content accurate?
You're the expert in your business, not us. While we research thoroughly, you know the ins and outs of your industry, your specific services, and your local market. Maybe we've written that a process takes two weeks, but you know it typically takes three. Perhaps we've mentioned an industry standard that your business actually does differently - and better.
These details matter because incorrect information damages credibility. When potential customers fact-check your content or try to hold you to something stated in a blog, accuracy protects your reputation. Your review catches these crucial details and ensures every post reinforces your expertise rather than undermining it.
Are there consideration that should be noted or avoided?
Every business has its unique situations - maybe you don't serve certain areas, you've discontinued a specific service, or there's a common misconception you're tired of addressing. Perhaps certain terminology might confuse your customers or attract the wrong type of inquiries. You might have legal considerations, industry regulations, or competitive reasons to approach topics carefully.
By flagging these considerations, you prevent headaches down the road. This question helps you spot potential problems before they're published, ensuring your blog posts work FOR your business, not against it. Think of it as quality control that saves you from awkward conversations or lost opportunities later.
Your review is important to this process
You are important to this process of review because when you get your hands into the content, the content becomes more like you. The idea with blog posts is to answer the questions your customers have before they even come to you. We want your potential customers to feel like they already know you and when they come to you for the sale, the sale is already made.
Your customers are already searching for you
You might not be a Wellspring customer. Right now, your potential customers are typing questions into Google about the exact services you provide. Without a strong blog presence, they're finding your competitors instead. Our managed marketing services include professionally written blog posts that capture these searches and turn curious browsers into informed buyers who already trust your expertise. When they finally reach out, they're not comparing prices - they're ready to work with the business that's already answered their questions.